6 Essential Tips on SEO OPTIMIZATION

How to optimize and rank your website for
SEARCH ENGINES (SEO)?

Use relevant and descriptive page titles, headings & alt tags for images

Page Titles

One of the most important elements of SEO, as they help search engines understand what your pages are about. Use relevant and descriptive page titles that accurately reflect the content of your pages.

Headings

Headings, or H1 tags, help search engines understand the hierarchy of your content and the main topics covered on your pages. Your headings should include the primary keywords that you are targeting for your page. This helps search engines understand what your page is about and how it is relevant to a user's search query.

Use headings of different levels (e.g., H1, H2, H3) to organize the content of your page. This helps users and search engines understand the structure and importance of the content on your page. Headings should be concise and to the point. Aim for no more than 60 characters, as this is typically the limit that search engines will display in their results.

Alt Tags

Alt tags, or alternative text, provide a text description of an image for search engines and screen readers and so improves the ranking of a website in search results by providing more information about the content of the images to search engines. Alt tags provide a text alternative for images that cannot be displayed for some reason, such as when the image file is not found or when the user is unable to see it.

To properly use alt tags for images, use a brief and descriptive phrase to describe the content of the image, with a maximum of 125 characters.

Here is an example of how to use an SEO-friendly ALT TAG for an image with pizza: alt="A slice of pepperoni pizza with melted cheese and red sauce"

Use social media to promote your website

Social media can help improve your website's search engine rankings by increasing the number of links to your site. Use social media to promote your website and encourage others to link to your content.

Use internal linking

Internal linking helps search engines understand the relationship between your pages and the hierarchy of your website. Use internal linking (as Learn more button, or Get in touch etc.) to help improve your website's search engine rankings and make it easier for visitors to navigate your site.

Use keyword-rich and descriptive
SEO-friendly URLs

URLs help search engines understand the content of your pages and the hierarchy of your website. Use keyword-rich and descriptive URLs to help improve your website's search engine rankings.

Here is an example of an SEO-friendly URL

URL: "https://www.example.com/best-laptops-for-students"

In this example, the URL clearly describes the content of the webpage (best laptops for students) and includes a relevant keyword (best laptops). It's easy for both users and search engines to understand what the webpage is about, and the keyword helps to improve the page's search engine rankings for related queries.

Example of a Non-SEO-friendly URL

URL: “https://www.example.com/page?id=1234”

This URL does not include any keywords and is not descriptive of the content on the page. It may not be as effective at helping search engines understand the content of the page and could potentially result in a lower ranking in search results.

It's important to keep URLs short, relevant, and descriptive when creating them for your website. Avoid using generic or vague terms and try to include relevant keywords whenever possible. It helps to improve the user experience and make it easier for search engines to understand and index your pages.

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