How to write your TITLES OPTIMIZED for SEARCH ENGINES (SEO)
Think of SEO as a way to make it easier for people to find your website when they
search for certain words or phrases
on a search engine.
What is SEO and how it works?
SEO is a way to improve the visibility and ranking of a website in search engine results pages like Google, Bing, and Yahoo. It helps to increase the quality and quantity of traffic to your website by making it easier to find through search engines.
The goal of SEO is to attract more qualified and relevant traffic to your site and to improve the user experience for those visitors. By making a website more visible and easy to find, businesses increase their online presence and reach a wider audience.
Think of SEO as a way to make it easier for people to find your website when they search for certain words or phrases on a search engine.
An optimized title should include relevant keywords & provide context and value to the reader, while also being concise and easy to understand.
For example, if you own a bakery and want people to be able to find your website when they search for "best bakery in town," you would want to optimize your website for that phrase.
There are many different techniques and strategies that can be used to optimize your website for search engines. These can include things like including relevant keywords in your website's content and making sure your website is easy to navigate and use. Find out more about this topic here.
How to optimize your Title for SEO
Here are two examples of a title for a blog post that demonstrates the difference between a title that is not optimized for SEO and one that is optimized:
Title not optimized for SEO
"Tips for a Better Work-Life Balance"
Title optimized for SEO
"10 Expert Tips for Improving Work-Life Balance - A Guide for Entrepreneurs"
In the first example, the title does not include any relevant keywords and does not provide much context about the content of the post. In contrast, the second example includes the keyword "work-life balance" and provides more context about the content of the post, making it more likely to rank well for that keyword.
Additionally, including the phrase "expert tips" and "guide for entrepreneurs" can also help to improve the relevance and authority of the post.
Some more sample of title that is not optimized for SEO compared to one that is optimized
Title not optimized for SEO : "How to Make a Smoothie"
Title optimized for SEO: "10 Healthy and Delicious Vegan Smoothie Recipes to Boost Your Energy and Nutrition"
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